Adobe enhanced its current marketing cloud leadership position today, announcing record revenue just as key rival Salesforce made major announcements about expansions to its marketing cloud. The battle is heating up. Adobe capped off four straight quarter-over-quarter increases in marketing technology revenue with $368 million in revenue. That’s a 27% jump from last year’s third quarter, […]
Adobe Marketing Cloud revenue jumps 27%, hits run rate of $1.5B annually
Venture Beat - 18 Sep 2015 06:51
Adobe enhanced its current marketing cloud leadership position today, announcing record revenue just as key rival Salesforce made major announcements about expansions to its marketing cloud. The battle is heating up. Adobe capped off four straight quarter-over-quarter increases in marketing technology revenue with $368 million in revenue. That’s a 27% jump from last year’s third quarter, […]
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